Rumi Hardware
Rumi Hardware is a premium Australian architectural hardware brand offering handcrafted brass door handles, cabinet handles, door pulls, and designer hardware collections for modern residential spaces. The project focused on creating a refined ecommerce experience that reflects the brand’s luxury positioning while showcasing its extensive product range through a clean and visually driven website experience.
Project Overview
🚧 The Challenge
Rumi Hardware required a premium online presence that could accurately represent the quality and craftsmanship of its architectural hardware collections while maintaining a seamless ecommerce experience. The challenge involved creating a visually sophisticated website that balanced luxury branding, product discoverability, user experience, and search visibility within a competitive architectural and home design market.
💡 The Solution
A custom WordPress ecommerce website was developed with a strong focus on luxury presentation, intuitive navigation, and conversion focused user journeys. Product collections were strategically organized to improve browsing, while visual hierarchy, responsive layouts, and SEO focused structure were implemented to strengthen both user engagement and organic search performance. The website was also optimized to showcase the brand’s architectural aesthetic while supporting future content and product expansion.
Project Details
- Client: Rumi Hardware
- Role: Web Developer, Web Designer, Multi Step Form Integration Specialist, and Zapier Automation Implementation
- Location: Sydney, Australia
- Project Type: Luxury Architectural Hardware Ecommerce Website
- Platform: WordPress
Key Features and Improvements
Local SEO Domination
Implemented location-based SEO strategies, including optimized service pages, local keyword targeting, and Google Business Profile alignment to capture high-intent local searches.
SEO-Optimized Site Structure
Restructured the website architecture and internal linking to improve crawlability, indexing, and keyword targeting. This ensured better visibility across both local and national search queries.
High-Converting Website & Landing Pages
Modern designed website and developed custom landing pages to specific services and user intent. Focused on clear messaging, strong CTAs, and optimized layouts to increase conversion rates.
Major Results Achieved
Measured improvements after launch — real, data-driven impact.
Improved Product Discovery
Implemented a structured collection and category system that made it easier for customers to browse architectural hardware products, increasing overall usability and navigation efficiency.
Elevated Premium Brand Presence
Developed a modern and visually refined website experience that aligned with the luxury positioning of the brand and better communicated the craftsmanship behind each product collection.
Stronger SEO Foundation
Established a search friendly website structure with optimized page hierarchy, metadata implementation, and content organization to support long term organic growth and product visibility.
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